Fenty Launches its First Scent

Finally, Rihanna’s perfume released under her brand Fenty Beauty, is available at all Fenty Retailers across Africa! From the signature blue Fenty box to the gorgeous Amber brown bottle, Fenty Eau de Parfum, is a dream to behold much like Rihanna herself. The star who is notably known to ‘smell like heaven’ brings us in to experience a bit of her world through the musky scent; suitable for both men & women.

With hints of Magnolia, Musk, Tangerine and Bulgarian Rose the perfume made together with LVMH master perfumer Jacques Cavallier Belletrud evokes the feeling of familiarity from a lovely memory bringing forth a unique smell on each wearer.

About the gorgeous, brown hues bottle, Rihanna said she wanted a rich colour that really represented all genders from across all walks of life. “Brown is my favourite colour. Brown is who I am. Brown is what I come from. If I’m going to make a fragrance that represents me, even the body language of the bottle needs to marry that. So, I wanted something brown but transparent – so you that you can see the liquid and the fragrance you’re about to experience,” she noted.

A long-lasting perfume with a warm musky floral smell you’re sure to absolutely love the notes of magnolia which really ties together the perfume. Perfect for when you feel the need to smell bold and sexy.

“This is not about a fantasy – I want you to experience truth. Fenty Eau de Parfum is for remembering what’s real. I made a fragrance for myself, and I am now sharing it with you. You never forget it,” Rihanna

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