The Ikojnic Club Launch

This past weekend, Kenyan fashion brand IKOJN (pronounced /icon/) held an exclusive fashion pop-up and cocktail party at The Social House Hotel, Nairobi to celebrate multiple milestones. This included the launch of The IKOJNIC Club, an exclusive loyalty program for its customers that allows shoppers to gain points, get discounts and claim rewards for shopping at IKOJN. In partnership with Couture Africa Magazine, they were also celebrating IKOJN’s Couture Africa cover feature and fashion spread for the June 2023 issue [View the Digital Copy Here]. They also officially announced their partnership with Social House, Nairobi that shall see IKOJN stock an Exclusive Collection at the hotel for the next year, as well as their partnership with NCBA Bank where shoppers get a 15% discount whenever they pay for their favourite pieces with an NCBA Bank card.

“We are excited to partner with IKOJN for The IKOJNIC Club Launch as well as roll out our June 2023 print edition that features the brand. As someone who loves and supports African Fashion, it is always great to see local brands grow and take up space in the market,” said Couture Africa Founder and Editor-in-Chief, Olive Gachara.

“IKOJN is a womenswear brand which is 100% made in Kenya and it has a focus on sustainability. We love our customers at IKOJN we have been serving our customers for 8 years now. Our growth has been because of our customers and I thought we need to find a way to reward the IKOJN consumer who keeps coming back. They’re loyal to us and we need to give them something exciting in return,” said IKOJN’s founder, Cris Njoki.

IKOJN has been rising in popularity ever since its conception in 2015. The ready-to-wear brand has 3 other store locations at Westgate Mall, Imaara Mall and Greenhouse Mall, all in Nairobi and a vibrant eCommerce store, It is the epitome of femininity with garments ranging from vibrant dresses to sleek co-ord tops and pants. It is clear to understand why the brand has had such substantial growth in the market since its conception and especially in the last few years as they have exquisite construction, use sustainable fabrics and consistently have impeccable tailoring.

“The IKOJNIC woman is very sure of herself. She wants to be fashionable. She wants to express herself through fashion but she doesn’t want to stick out like a sore thumb. She wants to look classy with a bit of playfulness,” added Cris Njoki

The celebration at The Social House, Nairobi was a huge success with notable fashionistas in attendance such as Pinky Ghelani, Joy Kendi, Sonal Maherali, Brian Babu and Victor Peace to name a few. The event allowed IKOJN’s loyal customers to interact with Cris and her team as they gained knowledge about the brand. Guests streamed in from 3pm and got to enjoy their Sunday socialising and shopping as they enjoyed some Tusker Cider and Gordon’s Cocktails, courtesy of EABL.

It’s clear to see why IKOJN has become successful part of the Kenyan fashion industry, and we can only look forward to seeing where they go from here.

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