TECNO x VOGUE  Fashion Film ‘Style in Motion’ is Redefining Fashion Narratives

Global and local fashion shows often have many photo opportunities and in today’s world of content creation and story telling the opportunities are endless. It’s exciting for professionals as well as non professionals to capture part of their lives and share that with the rest of the world. TECNO and Vogue did just that, through the lens of Aria ShahrokhshahI, as she dove into her experience through London fashion Week.

The film Style in Motion goes the extra mile to showcase every emotion boldly using the TECNO CAMON 20 series. With this collaboration, TECNO expects to encourage individuals to embrace their authentic emotions, whether it’s happiness, sadness, or anxiety, and incorporate this into their personal style.

From renowned photographers to aspiring models, the video offers a fresh perspective on the event’s vibrancy and cultural richness. Through this film, the audience is able to witness TECNO’s continuous contribution to fashion. It and celebrates true emotional expression and illustrates the vibrant world of fashion and lifestyle. To watch the fashion film and embark on this captivating journey, visit https://www.vogue.com/video/watch/style-in-motion-at-london-fashion-week.

TECNO CAMON 20 Series plays a key role as the photography device in the fashion film as it embodies TECNO’s dedication to pushing the boundaries of mobile photography. Some of the features that stand out to achieve this is the TECNO’s Sensor-Shift OIS Anti-Shaking Technology. The CAMON 20 series can capture crisp and vivid images and videos, even in fast-moving settings. This groundbreaking feature empowers photographers to effortlessly capture emotions in motion and freezing those fleeting runway moments, so as to weave captivating visual narratives, elevating the art of storytelling.

“Whether it’s capturing on-the-fly memories or captivating expressions of raw emotions, the TECNO CAMON 20 Series edges imagery closer to real life. Whereas traditional cameras have painted broad strokes of fashion week shows, the TECNO CAMON 20 Series has the ability to document detail down to the very emotion on the faces of models, with the power to capture not only external beauty but also the subjects’ inner world.” according to VOGUE.


With platforms such as TikTok being applauded and appreciated for more authentic content; fashion content as we know it is beginning to take other forms beyond the rigid labels typically associated with fashion weeks and even editorials.

“Mobile photography has completely changed the world of photography. The fact that everyone can have a camera opens up so many doors for what you can capture and when you can capture it,” shared Aria ShahrokhshahI, “What impresses me most about the TECNO CAMON 20 Series is all of the different features you can have access to on the camera. It gives you loads of control over it, which is quite unique on a mobile. It’s really unique to find a mobile phone with this much versatility and control.”

By merging fashion and technology, this collaboration opens doors for new possibilities and redefines the boundaries of visual storytelling in the fashion world, encouraging everyone to explore new realms of creativity and expression.

Hope this encourages more people to express themselves; either behind or in front of a lens.

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