Author page: Couture Africa

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AI Influencers: The Next Big Thing in Social Media Marketing?

AI Influencers: The Next Big Thing in Social Media Marketing?

The rise of AI in fashion isn’t limited to virtual models showcasing clothes. Enter AI-generated social media influencers, captivating audiences with their curated feeds and flawless aesthetics, all rendered by algorithms. These digital darlings are blurring the lines between reality and virtuality, redefining influencer marketing and raising fascinating questions about authenticity and connection in the digital age. Meet the Stars…

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Unveiling Hub of Africa Fashion Week 2024

Unveiling Hub of Africa Fashion Week 2024

Get ready to embark on a dazzling journey through the heart of African fashion, where vibrant colours weave tales of rich culture, audacious creativity, and the indomitable entrepreneurial spirit. From January 9th to 14th 2024, Addis Ababa, Ethiopia, transforms into a captivating canvas, hosting the Hub of Africa Fashion Week 2024. This electrifying event is not just a celebration of…

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The Lyrical Lawyer: How Mozambique’s Iveth Uses Hip-Hop to Fight for Human Rights

The Lyrical Lawyer: How Mozambique’s Iveth Uses Hip-Hop to Fight for Human Rights

In the vibrant music scene of Mozambique, Iveth Mafundza Espada, better known by her stage names Iveth, Nkosikazi, or CBC, isn’t your typical rapper. By day, she’s a lawyer working for the Office of the High Commissioner for Human Rights in Mozambique. By night, she transforms into a powerful voice for social justice, weaving hard-hitting lyrics and infectious beats to…

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Renowned Fashion Designer Pathé’O Leads Training Program in Boundiali, Côte d’Ivoire

Renowned Fashion Designer Pathé’O Leads Training Program in Boundiali, Côte d’Ivoire

Boundiali, a city in Côte d’Ivoire, is poised to become a hub for craftsmanship thanks to a recent training program for tailors. This initiative, funded by the city council and led by the renowned fashion designer Pathé’O, equipped 36 tailors with new skills in fashion design and management. The program aimed to elevate the tailoring industry in Boundiali, transforming it…

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Biohacking for Beginners: Optimize Your Health and Performance in 2024

Biohacking for Beginners: Optimize Your Health and Performance in 2024

Forget expensive labs and fancy gadgets. Biohacking, the art of optimizing your health and performance through simple, science-backed strategies, is accessible to everyone. No matter your age, fitness level, or budget, you can harness the power of your own biology to feel better, perform at your peak, and live a longer, more vibrant life. This article is your beginner’s guide…

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Ethiopia’s Shuwalid Festival Inscribed by UNESCO

Ethiopia’s Shuwalid Festival Inscribed by UNESCO

Deep within the ancient walled city of Harar in eastern Ethiopia, a vibrant celebration unfolds each year. The Shuwalid festival, a three-day affair marking the end of Ramadan, pulsates with music, dance, prayers, and a deep sense of community.  In December 2023, this unique cultural tradition received a prestigious recognition: The United Nations Educational, Scientific and Cultural Organization (UNESCO) inscribed…

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Holiday Hustle vs. Holiday Hibernation: Finding Balance in a Season of Extremes

Holiday Hustle vs. Holiday Hibernation: Finding Balance in a Season of Extremes

The holiday season. A time for joy, family, and… overwhelm? Yes, the festive cheer can quickly turn into a frantic frenzy of shopping, baking, decorating, and attending endless parties. It’s the Holiday Hustle, a relentless pursuit of perfection that leaves us exhausted and yearning for January. But wait, there’s another option: Holiday Hibernation. Curling up by the fire, indulging in…

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